Enjoy the incredible launch video for Parklife 2018, created by Studio Moross, which I project managed as Head of Marketing at Parklife. Over a period of several months I worked alongside Studio Moross from the concept through the storyboarding to the licensing of the soundtrack (thanks to Young Turks and Tom Baker) and on to the final product, which went out as a livestream on Facebook and YouTube.
In typical festival launch style, the final week or two of this project were exhausting, scary and to-the-wire, but it’s one of the pieces of work I’m most proud to have been part of, and provided an extraordinary ‘starting gun’ moment to a huge campaign. We worked closely with Studio Moross for the rest of the campaign, with static launch posters, social assets and huge amounts of print created in collaboration with the fantastic Guy Field.
Warm-Up Party at Hatch Manchester
We followed up the festival launch with the curation and marketing of a special pop-up store activation in Manchester’s student district – selling limited edition merch, albums by Parklife artists and festival tickets – launched with a free-entry launch party.
Parklife x Crack – The Daily Planet
A special Crack magazine produced as part of Parklife 2018’s physical promo campaign, The Daily Planet was distributed nationwide across retail and University locations to hit the student-heavy Parklife audience. We handled the content (including exclusive interviews and sponsored content features), advertising and oversaw the design process alongside Studio Moross.
Will Orchard 