A selection of campaigns from the last two years at From the Fields, including bluedot 2019 and 2020, Kendal Calling 2019 and 2020, and more
A Weekend In Outer Space
Following the postponement of bluedot’s 2020 festival, I oversaw the curation and marketing of a live online weekend of talks, performances and workshops. ‘A Weekend In Outer Space’ was built around a fictional narrative of leaving earth to explore space, with specially-created idents and scripted performances alongside headline content. I managed the creation of the concept, including branding and website build, in addition to typical marketing responsibilities such as online and offline promotion, press and partnerships.
The weekend’s programme included the below, all of which I was tasked with co-ordinating:
- Exclusive live performances and DJ sets from the likes of Orbital, Daniel Avery and Roni Size, accompanied by bespoke VJ performance which I commissioned and oversaw.
- Classic archive performance from Elbow commissioned for exclusive broadcast, requiring liaison with the artist, management and label, and completion of copyright processes with Universal.
- A day of panels and ‘In Conversation’ talks featuring remote guests across three timezones including Professor Brian Cox and Ann Druyan. I oversaw the curation and booking of guests and presenters, and in many cases researched and scripted the panel discussions.
- A full ‘bluedot presents’ takeover of ‘Tim’s Twitter Listening Parties‘, featuring previous headliners New Order, Hot Chip and more taking part in tweetalong album listening events.
A Weekend In Outer Space increased bluedot’s online festival presence and accounted for a significant increase in ticket sales for the 2021 event.
Kendal Calling Radio
I devised, curated and marketed Kendal Calling Radio, a four-day live online radio station available on smart speakers and the Kendal Calling website, with supporting content throughout the weekend on the brand’s online channels. This charity fundraiser project involved the development and curation (including guest booking) of over 25 shows, branding and design, the creation of the station’s audio identity and the production of the shows alongside AudioAlways (BBC Radio 1, BBC Radio 5 Live), in addition to management of the station’s technical team.
Shows over the weekend included:
- A daytime schedule of kid-friendly breakfast show with CBBC’s Alex Winters, lunchtime with BBC Radio 6 Music’s Chris Hawkins and drivetime with Hits Radio’s Hattie Pearson
- Takeover shows from festival favourites including Frank Turner
- A ‘Kendal Calling Chart Show’ voted for by fans of the festival to find the best loved track of the festival’s 15-year history
The online weekend raised a significant sum for the festival’s charities, and accounted for a spike in ticket sales for the following year’s festivals.