A selection of campaigns from the last two years at From the Fields, including bluedot 2019 and 2020, Kendal Calling 2019 and 2020, and more
A Weekend In Outer Space
(Launched February 2020)
Microdot at HATCH
(Launched January 2019)
Kendal Calling Radio
I devised, curated and marketed Kendal Calling Radio, a four-day live online radio station available on smart speakers and the Kendal Calling website, with supporting content throughout the weekend on the brand’s online channels. This charity fundraiser project involved the development and curation (including guest booking) of over 25 shows, branding and design, the creation of the station’s audio identity and the production of the shows alongside AudioAlways (BBC Radio 1, BBC Radio 5 Live), in addition to management of the station’s technical team.
Shows over the weekend included:
- A daytime schedule of kid-friendly breakfast show with CBBC’s Alex Winters, lunchtime with BBC Radio 6 Music’s Chris Hawkins and drivetime with Hits Radio’s Hattie Pearson
- Takeover shows from festival favourites including Frank Turner
- A ‘Kendal Calling Chart Show’ voted for by fans of the festival to find the best loved track of the festival’s 15-year history
The online weekend raised a significant sum for the festival’s charities, and accounted for a spike in ticket sales for the following year’s festivals.